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Sep 19 2012

Speaker Series Kicks Off with Bruce Bundrant

by at 3:10 pm


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This year, the students of Georgetown’s graduate Sports Industry Management program will have the unique treat of being visited by industry professionals on a regular basis to hear them speak about their work and career, and best of all, answer questions and provide priceless insight into developing a career in the sports industry. Check back frequently for updates on the Global Sports Business Speaker Series.

September 13, 2012 – Bruce Bundrant, Head of Commercial Partnerships at Liverpool Football Club

The Fall 2012 Global Sports Business Speaker Series began Thursday, September 13, with a visit from Bruce Bundrant, a 15-year sports veteran in international business, primarily in soccer (he actually referred to the sport as ‘football’, which immediately endeared him to me and the few other international students in the room).

Bundrant began the talks with a brief overview of his career in the sports industry, which started with an internship at DC United whilst he was gaining his Masters in Sports Management at West Virginia. When I asked about how he had managed to get this start in the industry, Bundrant referred to a combination of perseverance and luck, as Major League Soccer was no more than a couple years old, and during his time as an intern the club hosted the championship game and won the MLS Cup. This exposure acted as a springboard for Bundrant’s career, which saw him work for the European Marketing Firm Sport 5, GMR Marketing, and finally Liverpool FC.

Throughout his career Bundrant has held varying roles in sales, sponsorship and buying, emphasizing how important it is to get experience in all angles in order to “stay ahead of the game” and be successful in this extremely competitive industry. As an example, Bundrant credited his experience at GMR as a buyer to his success at Liverpool where he worked in sales, as he was able to see what both parties would be looking for in a deal.

The talks concluded with several questions regarding Major League Soccer and the Premier League. Bundrant noted the value that Premier League teams are now placing in eastern markets, rather than the west, given the enormous fan base in Asia and the crowded market in America.

Next week’s speaker will be Deb Fiddelke, Chicago 2016 Summer Olympic Bid Committee, Vice President, Edelman.

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Sep 07 2012

One Athlete’s Broken Hockey Stick: Another Man’s Chair?

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The NHL off-season is always a tough time for hockey fans (especially when there is a lockout threat). I decided to avoid my frustration about the potential lockout and instead use that energy for good. Take lemons and make lemonade. And that is what this blog post is all about. One Georgetown SIM student who has done just that!

Jonathan Merrill, a recent SIM graduate, started a business (Creative Collectibles) building furniture out of… wait for it…hockey sticks.

Although Jonathan is just getting started, he already sold a Capitals repurposed hockey-stick chair online for $800. Pretty cool, right?

Other creative collectibles include a coat rack made out of stick blades and picture frames/puck holders made from broken sticks.

When I asked Jonathan about how he got started creating household items out of hockey equipment, he cited his internship from his time in the Georgetown SIM program, “While interning with a NHL team and running their memorabilia game auctions, I noticed that players were always breaking sticks and they were being thrown away.”

Jonathan saw this ‘trash’ as the beginning of a innovative project. You know what they say, one man’s broken hockey stick is another man’s treasure.

According to Jonathan, “After doing some research online, I realized that some pretty cool stuff can be created from recycled sports equipment. I didn’t come up with idea for many of the things I have made, but when most people see Creative Collectibles for the first time they act like I invented the wheel.”

His company, “Creative Collectibles” has a new facebook page, twitter page, and he is available for orders if you email him at jm885@georgetown.edu.

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