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Archive for the 'Brazil 2014' Category

 

Oct 16 2014

Brazil 2014: Day 8 (10/13/2014)- The Brazilian Way of Life

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By: Symone Kidd

Music and dance are important parts of the Brazilian identity and culture. The carioca’s, Brazilian locals, definitely love their samba/salsa music, which was something we were able to witness first hand throughout the city of Rio especially in Lapa at Rio Scenarium. Lapa, a neighborhood in between Ipanema and Copacabana Beach is known for its many bars, restaurants and clubs/live music venues. With three floors and two stages Rio Scenarium is one of those venues and is a place I personally will never forget because of the live music, dancing, great atmosphere and vintage décor.

Singer Dhi Ribeiro performed on the first floor main stage along with Leo Benon (cavaquinho), Marcio Bezerra (woodwinds), Felix (7 string guitar), Manga Batera (drums) and Emanuel dos Santos (bass). With views of the main stage from the second and third floors people everywhere danced to the various samba songs and sang along to lyrics as if they were at a concert. On the second floor there was a second stage with three performers that played a style of samba that had a funk feel to it. Also on the second floor was a balcony that looks out onto the people that fill the bars and restaurants that line the street enjoying their meals, cocktails and all of the music. Monica, one of our AustraGroup guides from San Paulo, gave some students a quick samba lesson, which they pulled off greatly in the club allowing them to really fit in and have a good time. Even though some believed they couldn’t get the dance moves down, when the music came on we all were able to partake in this vital aspect of Brazilian culture. Although it was everyone’s first time at a samba club it truly was a great experience because everyone was able to dance and appreciate the music the Brazilian “carioca” way.

Another part of Brazilian culture we were able to experience was the Ipanema Hippie Fair that is held every Sunday from 9 am to 5 pm. The Hippie Fair is a great place to find authentic Brazilian art, jewelry, clothing and more! With numerous tents and tables set up this is a great place to bargain for gifts and souvenirs. Many people don’t speak English in Rio however it wasn’t a challenge to communicate with the vendors. I bought several things at the Hippie Fair and even met a very talented artist, Pedro Paulo de Jesus who I bought a very unique Brazilian flag painting from. With my purchase he gave me a business card and a paper in both English and Portuguese that explained his background and accomplishments.

Despite verbal communication barriers something’s that were always understood and shared between the American and Brazilian cultures were being able to feel and move to the soulful sounds of samba music, appreciation for the arts and crafts, and the excitement and entertainment of sports.

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Oct 14 2014

Brazil 2014: Day 7 (10/12/2014)- Christ the Redeemer

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By: William Vargas

Christ the Redeemer is arguably one of the most iconic images in the world, and is always visible while in the city. I will begin with the history of the statue which is now categorized as one of the 7 modern Wonders of the World. However, before I do this I would like to say obrigado (thank you) to our tour guide Marcello. Marcello was a walking, talking, fact giving, carioca (Brazilians term for, Rio natives), whom never failed to give us insight to every detail of the city. I thank Marcello because, he made the history part of this blog easy.

As we all walk onto our bus we see Marcello. He was wearing his usual light blue and white plaid shirt, khaki pants, and his habitual slightly crooked smile. We sit down, recline our seats, and wait for Marcello to give us the history of Cristo Redentor (Christ the Redeemer). Cristo Redntor sits atop The Corcovado Mountain in the Tijuca Forest Nation Park. The statue is 30 meters high, 20 meters long and celebrated its 83rd birthday on October 12th. The original idea to build a structure atop Corcovado was proposed by an Italian priest, in 1855. However, it wasn’t until 1920 when, the Catholic Church reintroduced the idea that the planning for the structure began. Rio decided to have an open competition to decide on what the structure should be. The winning design was submitted by a local engineer by the name of, Heitor da Silva. After a few details were changed to the design the construction of this now iconic statue began in 1926 and was completed on October 12th 1931. After Marcello gave us a brief history of the statue, it was time step outside and board a train to the top of the mountain.

The train consists of two red train car, which hold about 30 people each, and both resemble an American trolley car. The train cuts directly through the Tijuca Forest and was originally designed by Brazilian emperor Peter II, in 1855. Initially, the cars were pulled up by animals but, as technology advanced so did the train. Again, obrigado Marcello. The views from the train were spectacular but, they were nothing when held in comparison to the view from top of the mountain. Once arriving, we climbed a few flights of stairs and I myself was humbled. Neither words, nor pictures, are able to correctly portray the feeling one has when looking down on Rio, with Cristo Redntor looking over your shoulder. We all took our touristy photos and a few of us said a prayer in the chapel situated under the statue. One bible verse that came to my mind was Corinthians 13:13, “And now these three remain: faith, hope and love. But, the greatest of these is love.” Love, is the only way to accurately describe Rio, its people, and their culture. Carioca’s love food, music, dance and of course football. They are the kindest and most loving people I have ever had the pleasure to meet. Not once was I greeted with anything but a smile and a thumbs up. Even the language barrier did not stop them from treating us all as if we were one of their own. I am sad to be typing this blog from home and I just want to say Rio; I love you, I will be back, and from all of us OBRIGADO!

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Oct 14 2014

Brazil 2014: Day 6 (10/11/2014)- “Vence! Vence! Uma Vez Mais! Flamengo!!!”

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By: Tyson Claure

It’s Sunday and the beach is abuzz this morning. The entire city of Rio de Janeiro is building in anticipation. It’s game day. You can’t walk 100 feet without seeing someone in a shirt or jersey with the famous red and black horizontal stripes. These are the colors of the most popular football club in Brazil, Clube de Regattas Flamengo, known by fans around the world simply as Flamengo. One of the few football clubs to win a World Championship built on a mountain of domestic conquests.

Their home stadium is one of the most famous in the world, Maracana, the showcase venue of the recently completed 2014 FIFA World Cup. Today, our group has the privilege of attending this storied ground. Today, Flamengo (currently in 12th of 20 clubs in the top flight) plays 1st place Cruzeiro. Today, a victory could propel Flamengo up the standings while a loss would widen the gap at the top for Cruzeiro. Today, it’s serious for Flamengo supporters.

As we approach this monstrous stadium that originally had a capacity of 200,000, it is surrounded by red and black movement as far as the eye can see. Maracana has been renovated and downsized to a luxurious 75,000 that will be a little over half full for this match. If you happen to see a small group of fans in Cruzeiro blue they quickly become invisible and mute. Coordinated songs and chants begin with the intention of silencing the opposition and inspiring the players during the match.

We arrive an hour before the match so that Dean Goldwater can provide insight and a brief analysis of the facility to us as we tour the concourse. They do things very differently on game day in Brazil. There are no sponsored tailgates, no corporate signage on the arena facade, no ads along the ramps and concourse, and team merchandise is very hard to find. In my best Portuguese, which I’m told is pretty good, I find a team store hidden away on a lower level that requires me to get clearance from security to leave my concourse then return.

As kickoff approaches, the players appear from the tunnel with a loud roar of acknowledgement from the fans. The National Anthem of Brazil begins and we are the only ones that do not know the words and cannot join in the singing. It’s an impressive sight you may remember from watching Brazil play during the World Cup. At kickoff the field temperature must be at least 100 degrees. Instantly, the most passionate fans seated behind the goal begin to sing:

“VENCE! VENCE!”
“UMA VEZ MAIS!”
“FLAMENG-OOOOOO!”

Which means:

“WIN! WIN!”
“ONE MORE TIME”
“FLAMENG-OOOOOO!!!”

This is the first of many different songs we hear during the match. From a distance, it looks like a sea of black and red during a storm. Bouncing, synchronized arm movements, flags waving side to side, and bass drums thumping like thunder. The energy and coordination is something we will always remember and sets a new standard for fan support we will always compare American sports to. As play continues, a Flamengo player is fouled just outside the box. Most believe it is a penalty but it is not awarded.

Silence is now followed by anxious anticipation.  The crowd begins a mesmerizing chant of “MEN-GOOOOOO!” carrying the “O” for 3 seconds while the players size up the opportunity.  “MEN-GOOOOOO!”  They’ve decided who to take the free kick.  “MEN-GOOOOO!”  The kick is away, just over the crossbar!  A seismic groan immerses from the arena.

IMG_2998Then it happens. In the 16th minute, Flamengo steals the ball in their defensive third of the field and orchestrates a brilliant counter attack that leads to the 1st goal of the match! GOOOOOOOOOOLLLLLLLLLLLLL!!!!!!!! The crowd erupts, flags wave tirelessly, and Flamengo is beginning to establish control. As the match continues Cruzeiro begin to show deficiencies in their attack and midfield leaving their back line exposed to an explosive transition game by Flamengo.

In the second half the opportunities continue and Flamengo scores a second. Now the crowd is REALLY excited. Everybody in the stadium sings the same song and start bouncing, including some of us. The atmosphere is now electric. Four minutes later they follow up with a third goal. It’s pandemonium! As the match reaches the last fifteen minutes Flamengo have emphatically established their dominance with two brilliant second half goals from transition play.

Now they are just playing keep away and toying with the team at the top of the league standings.  With every completed pass the crowd chants “OLÉ!” Flamengo are the bullfighter, Cruzeiro the doomed bull, and the ball is the tantalizing red cape the bull is desperately chasing, hoping to impale. We chant “OLÉ!” at least fifteen times. The bull is tired. The bullfighter unsheathes his sword. The match is over.

“VENCE! VENCE!”
“UMA VEZ MAIS!”
“FLAMENG-OOOOOO!”

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Oct 13 2014

Brazil 2014: Day 6 (10/11/2014)- A Trip to the Maracanã

by at 12:03 pm


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By: Cherie Barber

Today in Brazil, the SIM team had the opportunity to attend a Brazilian soccer game in downtown Rio De Janeiro at the Maracanã Stadium; the same stadium where Germany defeated Argentina to win the World Cup! Today’s match was the #1 ranked Cruzeiro soccer club against the hometown favorite Flamengo soccer club.

During our week in Brazil, we’ve heard from top sports executives and local citizens that in the fairly recent past soccer stadiums in Brazil were dangerous places to visit. A lack of security caused crime to be a consistent problem; from pick pocketing to brawls that resulted in serious injury or even death. The crime was so high that women and children did not attend soccer games. In fact, they were not permitted to attend. As a result, many Brazilian soccer stadiums don’t even have women’s restrooms. When asked why the fans behaved this way, the answer was because in Brazil soccer is so important to the culture that it is like a religion. Passions are so high that to many fans, soccer is even a matter of life and death.

So, on our way to the Maracanã stadium, many of us weren’t sure what to expect. The women in our group were wondering if there would be other women at the game or if there would even be women’s restrooms. We were also concerned if we would all be able to sit in the seats we paid for, as assigned ticketed seating was never common  in Brazil. People paid for general admission and sat wherever they wanted in the stadiums.

As we pulled up to the 78,000 seat stadium, we could already begin to tell that Maracanã was a world class stadium with none of the issues of the past. Although built in the 1950’s, originally to hold 200,000 fans, the stadium underwent major renovations to comply with FIFA standards and accommodate the World Cup. The stadium was clean and had new flooring and tiling throughout the concourses and bathroom facilities for both men and women. The concession stands were upgraded and properly spaced along the concourses. There was new signage identifying section numbers and restrooms. There were flat screen TVs spaced throughout the concourses along with an upgraded sound system. The seating was comfortable and the ticketed seating assignments seemed to be adhered to by the fans. Best of all, there were plenty of families there with women and children. The crowd was passionate and a lot of fun! We had a blast experiencing a futbol game the Brazilian way!!!

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Oct 12 2014

Brazil 2014: Day 5 (10/10/2014)- NBA Global Game Experience

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By: Jordan Johnson

For many, Friday night was all about LeBron James, Dwyane Wade, and Kevin Love. But for most Brazilians, the excitement was to see their fellow Brazilian Anderson Varejao play in the Rio de Janeiro NBA Global Game. Witnessing the very first meeting between the Miami Heat and Cleveland Cavaliers at the HSBC Arena was nothing short of amazing.

We left as a group three hours before the game to get there on time knowing traffic would be crazy just to get to the arena. Once we got to the HSBC Arena we were engulfed in a large crowd of NBA fans. When I say NBA fans, I mean the fact that there were numerous jerseys of Kobe Bryant, Allen Iverson, Kevin Durant, Dirk Nowitzki, Kevin Garnett, Kevin Johnson, LeBron James, Anderson Varejao, Dwayne Wade and of course jerseys of Michael Jordan. The NBA did a great job of having plenty of activities for fans to engage in before the game. There were free-throw shooting stations, photo booths, plenty of food and beverage concessions, and even an area where fans were playing the recently released video game, NBA 2K15.

Once you entered the gym you could feel the excitement all around. Fans were screaming every time they saw a dunk in the team lay-up lines during pre-game warm ups.  They honored NBA legends Pat Riley, Alonzo Mourning, Gary Payton and Steve Smith. In game entertainment included the dance teams for the Cleveland Cavaliers and the Miami Heat, as well as both mascots from the teams which were the highlights were for most young fans. Because the game was broadcasted on ESPN, we all had a feeling that LeBron James, Kevin Love and Dwayne Wade would play most of the game, which they did.  The players put on a show for the fans and it turned out to be a good game.

Another student and I got a chance to watch some of the game on the lower level near the court, and luckily for me it ended up being two quarters. Rookie Shabazz Napier was clutch in the 4th quarter to single handedly bring the Miami Heat back from a double digit deficit to force overtime. The Cavaliers ended up winning the game by three points in overtime.  Witnessing the NBA experience in another country was very exciting and the show the players put on for us made it even better. The game was definitely a memorable game for us and for the people of Brazil.

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Oct 11 2014

Brazil 2014: Day 4 (10/09/2014)- Confederação Brasileira de Futebol

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By: Kate Goldstein

Our professors definitely saved the best for last. Our final day of meetings started off with a personal presentation of the long road that is the preparations for the 2016 Olympics by the deputy CEO of the Rio Olympic Committee, Leonardo Gryner.  It was a hard act to follow, however our presentation at the CBF, Confederação Brasileira de Futebol or the Confederation of Brazilian Football, was truly an amazing experience. Manoel Flores, the National coordinator between FIFA and CBF as well as the match day operations manager, spoke to us on the history, division system, and culture surrounding the CBF. Following his presentation we were given a special tour of the brand new and interactive CBF museum that boasts the lush history of the CBF and national pride that is Brazilian Football.

TIMG_9448he CBF was founded in 1914 and has been filled with a rich and colorful history. The CBF has two main focuses of business. One line of business is the focus on the national teams and competitions concerning the Olympics, World Cup, under 21 cup, under 17 cup, and under 15 cup. The other line of business is competitions within Brazil. This covers the official 11 CBF competitions, every competition within the four divisions, the national cup, under 21 cup, under 17 cup, under 15 cup, women’s championship, and women’s cup. Although women’s sports here in Brazil are far behind the times it is a requirement of FIFA and the legacy of the world cup that 50% of legacy proceeds’ goes to women’s sports.

Football is by far the most popular sport in Brazil and, as Mr. Flores told us, is like a religion here. The football system here in Brazil is very unique compared to the rest of the world. The CBF contains four divisions, 20 clubs for the first  three divisions and the fourth division has 40 clubs. The top clubs like those in the G-12, have a huge and unprecedented number of fans. The Flamenco team has close to 30 million fans, almost the population of Argentina. The CBF consists of 27 different states within Brazil that elect the current president of the CBF along with the top twenty teams in the first division. The way the division system works from year to year to determine who is in what division is wholly unique to Brazil. The bottom four teams from every division at the end of the season get relegated down to the next division and the top four teams move up to the next division. In the event of a team getting relegated to a lower division you find people on the brink of suicide. This is important to understand the culture surrounding these teams and the emotion and devotion tied to these clubs.

What are the plans for the next five years for CBF following the World Cup and with the upcoming Olympics? Some of the big-ticket issues are the complete reconstruction of the management of these clubs. The biggest problem faced by football clubs today is the complete lack of money and enormous debt. These clubs are run through government legislation and in turn their debt is completely owed to the government. Debt refinancing by the Brazilian government will be key in the survival of these clubs. Another change will be to the financial structure within these clubs. Right now all club money goes to the players. Coaches and staff are supposed to be volunteers. Asking someone to manage a club full time without being paid and keep track of millions of Real’s a year is completely impractical.

Mr. Flores mentioned the complete lack of grassroots system in place for player development within Brazil. However driving around Rio the past few days you would have to close your eyes to not see the hundreds public turf fields, and beach soccer goals set up. They may not have a legitimate grassroots system in place but they sure do have an environment that promotes soccer at the youngest age. Football is truly a religion here in Brazil.

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Oct 11 2014

Brazil 2014: Day 4 (10/10/2014)- Rio 2016 Organizing Committee

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By: William Tucker

Friday was a fun day for our group here in Rio. After the conclusion of the 2014 World Cup this past summer, attention in the city has turned towards the upcoming 2016 Olympics Games. After another early breakfast, our morning meeting found us at the downtown headquarters of the Rio 2016 Organizing Committee for the Olympic and Paralympic Games where we had the incredible opportunity to hear from it’s deputy CEO Leonardo Gryner. The organizing committee is the main body tasked by the International Olympic Committee with the planning and organization of the Olympic Games for a given host city. It works closely with local, state, and federal governments as well as other stakeholders on all aspects of Games organization. Naturally, for those reasons, you could sense that this was one of the most anticipated meetings of the week!

Rio 2016 LogoMr. Gryner’s presentation focused heavily on their concept for the 2016 Games and the strong legacy that the Games will leave for not only the city of Rio de Janeiro but the whole of Brazil as well. The organizers plan on taking advantage of Rio’s breathtaking landscape and cityscape in its four main zones: Barra, Deodoro, Maracana, and Copacabana. The main Olympic Park along with most of the competition venues plus the Olympic Village will be located in the new, developing area of Barra. Other venues will be located all around the city in famous and historical settings such as Copacabana beach and the Rio Sambadrome. A common theme throughout Mr. Gryner’s presentation was Rio 2016 as a transformation for the city and it soon became clear that this was more than just talk. Venue construction, infrastructure upgrades, as well as cultural and educational outreach will leave Rio de Janeiro and Brazil with a lasting legacy;

–          The first public golf course in Brazil

–          The first Olympic Training Center in South America

–          Renovation of national sports infrastructure through new venues

–          The second largest public park in the city

–          70 new hotels for Rio

–          The first high-capacity public transport link to an airport in Brazil

–          Multi-million renovation of city’s port area

–          …and so much more

These are just a handful of the transformation that the Olympic and Paralympic Games will have on the city and you could tell that Mr. Gryner was so excited to be a part of this exciting change. A short question and answer session followed with students with topics ranging from social media, security, integration of the Paralympic Games, transportation, and even how we could get involved! Our meeting left us with a greater sense of what goes into planning the Olympic Games and I have no doubt that many of us will be back in two years time to see these plans in action.

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Oct 11 2014

Brazil 2014: Day 3 (10/09/2014)- Raj Saha from Anshutz Enterntainment Group (AEG)

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By: Philip Oertle

On Thursday night we met with Raj Saha from Anshutz Enterntainment Group, better known as AEG. Mr. Saha was originally hired by our very own Dean Goldwater to work at the Madison Square Garden in New York City back in 1998. He started his career with AEG in 2006 when he was appointed to take care of the Michael Jackson concerts at the O2 Arena in London. He told us about the challenges that the sudden passing of Mr. Jackson presented them with as it meant that 50 days opened up in the arena calendar that were not affiliated with any single sports team.

IMG_4239Raj also talked about the opportunities AEG was able to take advantage of in the wake of the London 2012 Olympics. He discussed how they are trying to apply the lessons learned from London to achieve even better results than in Brazil. It was very apparent that what made Mr. Saha so successful at his job was his understanding of the peculiarities of the cultures in the countries AEG does business in.

When asked about the biggest challenges he had to face here in Brazil he mentioned that before the World Cup there was a lack of adequate stadiums to host events in. He also said that the big problem now was that there are no adequate indoor arenas that meet international standards for major events. This is another problem that is important for AEG to solve as their core business includes music concerts. For example Rock in Rio, an event that takes place over the span of six nights, is always sold out.  It has featured major internationally renowned starts including the Rolling Stones.

Mr. Saha left us with several tips to successfully land a job abroad: learn the local language, take care of your work visas, do not come with an American one size fits all attitude, scale your experience to the local challenges and last but not least, ask a lot of simple questions.

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Oct 10 2014

Brazil 2014: Day 3 (10/09/2014)- Spectacular Views and Nike Experience Store

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By: Shannon McCarthy

photo 1Today was our third day in Rio and we went to what has to be the most gorgeous point in the whole city, Sugarloaf Mountain. There are two connecting cable cars that take you to two different mountains that are different heights from the ground. It is a short ride to each peak and there are places to walk around and take photos. When you get to the first peak it is truly incredible. You are able to see so much and so far out into the ocean, and so much of the city down below. There were some hiking trails, but we didn’t explore them; we only stuck to the photography program. After walking around for about 15 minutes we went to the next, higher mountain peak. I honestly, didn’t believe that it would get better, but it did. When you get off and walk out of the docking area for the cable car, you are immediately taken aback with the beauty. You can see Copacabana Beach, the bay, and even Christ the Redeemer. You feel like you are on top of the world and that you can see everything that is happening in Rio. It was also great because you can walk all the way around in a circle and get a 360 degree view of everything around you.

IMG_4230 (1)After the amazing views at Sugarloaf we went to the Centro downtown area of Rio, before heading to a Nike store in that part of the city. We met with the store manager Dawes Ramos, who gave us a tour of this extremely unique store. When you first walk in you would probably mistake it for any other typical Nike store you would find back in the states, however this one was built specifically for soccer. It opened back in April of 2014 before the World Cup and has been extremely successful. This store has three different levels with varying floor types to help simulate different surfaces that players may be on (wood, grass turf, and asphalt). The top floor is so unique in that it is actually a smaller, replica artificial-turf field with a regulation goal embedded on one of the walls outside. The premise of the store is to be an “Experience Store,” in that it allows customers to have a better feel for the shoes in a more real life setting to the field. They are anticipating more stores similar to this one to be built in the near future, most likely beginning with the United Kingdom.

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Oct 09 2014

Brazil 2014: Day 2 (10/08/2014)- Doing Business in Brazil

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By: Thomas Hsieh

Our jam-packed Day 2 continued with a trip to Centro, the downtown area and oldest part of Rio, to meet with the American Chamber of Commerce in Rio (“Amcham”).  Following a heated discussion on the legacies of Britney Spears vs. Beyoncé, we arrived in Centro with enough time to grab a quick bite to eat or explore.  A small group of us chose the latter, hoping to save our appetites for our feast at Porçau, and used our brief moment of freedom to visit Palácio Tiradentes, the home of the state legislature, and some incredibly beautiful churches.

Palacio Tiradentes

Palacio Tiradentes

Once we reconvened at Amcham’s building, we met with Rafael Lourenço, Amcham’s Executive Director, and Steven Bipes, one of Amcham’s board members and the U.S. Section of the Brazil-U.S. Business Council’s Chief Representative in Brazil.

Mr. Lourenço kicked off the meeting by giving a presentation on Amcham’s history and the services that Amcham provides to its members.  Amcham was founded in 1916, making it the oldest chamber in Latin America.  All types and sizes of businesses can be counted among Amcham’s membership of 300.  Amcham’s services revolve around its three pillars: (1) to help businesses network; (2) to advocate on their behalf; and (3) to foster bilateral commercial relationships between Brazil and the United States.  Although the bulk of Amcham’s work is done by its committees representing various industries, Amcham also provides other services such as hosting events and missions to help educate its members.

Following the presentation, we had a Q&A session with Mr. Lourenço and Mr. Bipes, which helped to flesh out the cultural issues that were raised in our meetings with NBA Brazil and Octagon Brazil and put those issues into context.  For anyone hoping to work in Brazil or do business in Brazil, this meeting addressed a number of pitfalls which one might encounter.

Meeting with Bipes and LourencoMr. Bipes commented on certain areas of Brazilian culture that tend to frustrate non-Brazilian entities looking to do business.  Most notably, the Brazilian tax system is very complex and unfriendly towards non-Brazilian companies, as they are heavily taxed on goods being exported to Brazil.  (A quick visit to the Nike Store in Ipanema revealed that a pair of Nike shoes can cost U.S. $400.)  Other issues included confusion about the purpose and function of Brazilian notaries public, the different structure of Brazil’s corporate system, and the lack of a bilateral economic partnership agreement between the U.S. and Brazil.

Despite the complicated tax system and rigid employee-friendly labor laws (all of which have been in place for 30 to 40 years), Brazil still presents a rewarding opportunity for companies hoping to enter this space.  Ever since Brazil resolved its hyperinflation issues, Brazil’s middle class has grown exponentially and continues to grow today, meaning that companies have a growing supply of potential consumers of their goods and services.

Mr. Bipes also offered advice to anyone hoping to do business in Brazil, noting that companies have to be willing to put in substantial time and effort on the front end in developing their business models.  “Brazil is Brazil,” Mr. Bipes noted, and he further explained how companies cannot expect to be successful if they only reuse models used in other countries.  Because Brazil has never had a true break from its roots as a monarchy and later a military government, it is still going through the process of decentralization and globalization that many countries went through long ago, thus leading to the unique cultural issues seen today.

IMG_4146

In response to questions regarding the effect the World Cup and the Olympics have had on the number of companies seeking to do business in Brazil, Mr. Lourenço and Mr. Bipes noted that there has not been any substantial change, but that such inactivity is most likely due to 2014 being an election year.  Highlighting the importance of the interplay between business and politics, the speakers commented that the current administration historically has not been business-friendly and that companies are waiting until the election results are finalized before taking any further actions.

To learn more about Amcham and its activities, you can visit www.amchamrio.com.

 

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Warning: Use of undefined constant user_level - assumed 'user_level' (this will throw an Error in a future version of PHP) in /home/commons/public_html/wp-content/plugins/ultimate-google-analytics/ultimate_ga.php on line 524