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Archive for April, 2014

 

Apr 02 2014

Impact Required

by at 2:58 pm


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Omari Faulkner

Omari Faulkner (@ostreet3)

By: Omari Faulkner, Adjunct Professor –Georgetown University School of Continuing Studies Sports Industry Management

Today, now more than ever, consumers look to conduct business and support corporations that not only invest in the local communities, but also have a major impact in the environment in which they market their goods and services.  A good business is also a community member and a positive contributor to the global community.  In summary, consumers look for organizations to increasingly impact the communities in which they serve and act as a collaborating partner.

“Have an IMPACT, in all you do”, were my final closing words to an audience at the Sports Events Marketing Experience Conference (SEME) this past weekend.  Attendees traveled from 14 states and the local metro Washington D.C. area to hear from key leaders within the global sporting community, to network with their peers from other areas, and receive career development advice from industry executives.

I had the honor of moderating a panel focused on community relations and social impact within the global sports industry and while social responsibility and sports have seen improvements, there remains a continuous need for improvement, community engagement, and most of all, greater impact.  

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Sport Culture, driven and sustained by basic fundamental principles -hard work, leadership, perseverance, and teamwork (just to name a few), are all principles that can lead to success within any field of study or career.  Therefore, it is essential that the sporting community continue to implement solid corporate social responsibility (CSR) practices within their organizations.  This is important because successful businesses understand that their community members and employees are just as important as stockholders and fans.  As a result, these organizations see results in long-term organizational sustainability while local community institutions benefit tremendously, leading to community development efforts.

Today, the sports community is becoming more and more aware of their impact on society.  As of recent, the Obama administration called upon athletes and sporting institutions to support and promote the rollout of the signature Affordable Care Act.  The Humpty Dumpty Institute, a New York based non-profit organization, globally recognized for its implementation of large-scale humanitarian projects has developed a Cultural Diplomacy portfolio and are utilizing the benefits of Sports to promote people-to-people connections.  At each level of their organization, they comprehend the importance of sport culture and its benefits to the global community.

Nelson Mandela once said, “Sport can create hope where once there was only despair.”  Community engagement and social responsibility within the sports industry can address and shepherd in finding solutions to some of the globe’s most pressing social and community issues.  To do so, every individual must be accountable to the community and strive daily to achieve impact where needed most.

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