First deliverable approved

Shortly after stakeholder interviews were completed, we received our first deliverable: the Strategy Brief. In terms of project updates, it’s a relatively small one. The point is not to present new ideas or designs. Rather, the goal of the Strategy Brief is to serve as the “North Star” of the project: to outline the research that Digital Pulp has done and to translate it into clear goals for the project. As we continue our work, the Strategy Brief will be our guide.

And the work indeed continues! Next up, we will review a Messaging Guide, a document that outlines the voice and tone that should be used when writing about Georgetown University on its digital platforms, including key words and phrases. We’ll also use the next couple of months to develop and test the sitemap and wireframes, which are essentially the blueprints for the site menu and page templates. So many more deliverables to come.