At the conclusion of every year, there are things we look forward to: spending time with loved ones (typical), Spotify Year in Reviews (a little more obscure), and … Google Trends’ Year in Search (downright geeky). If I may geek out for a bit, I have attached the 2020 edition below, and my goodness, did I get a good laugh out of some of these—”how to cut men’s hair at home,” “where to buy toilet paper,” and “why is Nevada taking so long” were a few of my favorites! Jokes aside, looking at this list and after taking this class, what I have come to understand is that word choice matters. Words matter. While the words on this list may just have been the most common search terms of 2020, they represent so much more than just a cluster of words—rather, they represent some of the greatest events that have happened in the context of the pandemic that we are living in today.
This year’s number one search term: election results. Just those two words in the context of 2020 represent the incredible progress that our country has made to date. Those two words represent the first incumbent voted out of office since George H.W. Bush, the first woman and Black and Asian Vice President, and, most importantly in the context of this pandemic, leaders that support and promote mask-wearing and personal responsibility among the citizens of this nation to curb this pandemic to the greatest of our abilities.
Another top search term that struck me: how to help Black Lives Matter. Following the murders of George Floyd, Ahmaud Arbery, and Breonna Taylor, for the first time in many people’s lives, education on the truth of Black history in America ensued. Not only was police brutality “shot down” as something that is even remotely supported by the majority of Americans, but issues more closely related to the pandemic, such as the incredibly high proportion of COVID-19 cases deaths in the Black community and the many underlying reasons for this came out. Black Lives Matter and this single search term represent so much more than a placeholder on Google Trends’ 2020 Year in Review. They represent the major milestone that our nation as a whole has achieved in better understanding an oppressed population and how we can begin thinking about fixing things for the future.
https://trends.google.com/trends/yis/2020/US/