Methodological Appendix C: Content Analysis Methodology

Table C.1: Percentage of News Coverage Devoted to Local Politics Throughout Study

Source # Political Stories % of Total Coverage
@ColHeightsDay 0 0%
@JimGraham_Ward1 1 33%
@newcolumbiahts 0 0%
@PoPville 0 0%
@theheightslife 0 0%
Columbia Heights Dog Park (11th&Park) Facebook group 0 0%
columbia_heights list-serv 10 59%
MPD-3d list-serv 3 15%
NCHCA list-serv 0 0%
New Columbia Heights 0 0%
North Columbia Heights Civic Association blog 1 100%
North Columbia Heights Civic Association Facebook page 1 100%
NWCHCA list-serv 1 20%
Outside.In 3 10%
Prince of Petworth 0 0%
southcolumbiaheights list-serv 5 38%
TBD.com 1 8%
The Heights Life 0 0%
WardOneDC list-serv 8 53%
Mean # stories: 1.8
Total # stories: 37 20%
WashingtonPost.com 3 n/a[1]

Table C.2: Percentage of News Coverage Devoted to Crime Throughout Study

Source # Crime Stories % of Total Coverage
@ColHeightsDay 0 0%
@JimGraham_Ward1 0 0%
@newcolumbiahts 0 0%
@PoPville 3 16%
@theheightslife 0 0%
Columbia Heights Dog Park (11th&Park) Facebook group 0 0%
columbia_heights list-serv 3 18%
MPD-3d list-serv 10 50%
NCHCA list-serv 0 0%
New Columbia Heights 0 0%
North Columbia Heights Civic Association blog 0 0%
North Columbia Heights Civic Association Facebook page 0 0%
NWCHCA list-serv 0[2] 0%
Outside.In 1 3%
Prince of Petworth 1 3%
southcolumbiaheights list-serv 2 15%
TBD.com 1 8%
The Heights Life 0 0%
WardOneDC list-serv 0 0%
Mean # stories: 1.1
Total # stories: 21 11%
WashingtonPost.com 0

Table C.3: Percentage of News Coverage Devoted to Local Events Throughout Study

Source # Local Events Stories % of Total Coverage
@ColHeightsDay 0 0%
@JimGraham_Ward1 0 0%
@newcolumbiahts 0 0%
@PoPville 2 11%
@theheightslife 0 0%
Columbia Heights Dog Park (11th&Park) Facebook group 0 0%
columbia_heights list-serv 0 0%
MPD-3d list-serv 0 0%
NCHCA list-serv 2 33%
New Columbia Heights 0 0%
North Columbia Heights Civic Association blog 0 0%
North Columbia Heights Civic Association Facebook page 0 0%
NWCHCA list-serv 0 0%
Outside.In 2 7%
Prince of Petworth 2 7%
southcolumbiaheights list-serv 2 15%
TBD.com 1 8%
The Heights Life 0 0%
WardOneDC list-serv 2 13%
Mean # stories: 0.7
Total # stories: 13 7%
WashingtonPost.com 0

Table C.4: Percentage of News Coverage Devoted to Real Estate Throughout Study

Source # Real Estate Stories % of Total Coverage
@ColHeightsDay 0 0%
@JimGraham_Ward1 0 0%
@newcolumbiahts 1 33%
@PoPville 0 0%
@theheightslife 0 0%
Columbia Heights Dog Park (11th&Park) group 0 0%
columbia_heights list-serv 0 0%
MPD-3d list-serv 0 0%
NCHCA list-serv 0 0%
New Columbia Heights 0 0%
North Columbia Heights Civic Association blog 0 0%
North Columbia Heights Civic Association page 0 0%
NWCHCA list-serv 0 0%
Outside.In 2 11%
Prince of Petworth 7 23%
southcolumbiaheights 0 0%
TBD.com 1 8%
The Heights Life 0 0%
WardOneDC list-serv 0 0%
Mean # stories: 0.58
Total # stories: 11 6%
WashingtonPost.com 0

Table C.5: Conversation Through Comments and Replies

Source # Comments/Replies Total # Stories/Posts During Study[3]
@ColHeightsDay 0 0
@JimGraham_Ward1 0 3
@newcolumbiahts 1 3
@PoPville 1 19
@theheightslife 1 12
Columbia Heights Dog Park (11th&Park) group 0 1
columbia_heights list-serv 2 17
MPD-3d list-serv 4 20
NCHCA list-serv 0 6
New Columbia Heights 5 2
North Columbia Heights Civic Association blog 0 1
North Columbia Heights Civic Association Facebook page 0 1
NWCHCA list-serv 0 5
Outside.In 0 19
Prince of Petworth 486 30
southcolumbiaheights list-serv 0 13
TBD.com 3 12
The Heights Life 0 0
WardOneDC list-serv 3 15
Total: 509 189
WashingtonPost.com 7 3

Table C.6: Intercoder Reliability

Variable Cronbach’s α
Political stories 1.00
Crime stories .889
Event stories 1.00
Traffic/transportation stories 1.00
Weather stories 1.00
Business stories .889
Sports stories 1.00
Arts and entertainment stories 1.00
Restaurant stories .286
Education/schools stories 1.00
Real estate stories 1.00
Health/social services stories 1.00
Stories on other subjects 1.00



[1] Only stories about Columbia Heights were coded for WashingtonPost.com, whereas other sites’ tallies of the total number of stories also included those not on Columbia Heights. Therefore, a percentage of total coverage for the WashingtonPost.com sample would not be comparable with that listed for the other cases.

[2] This finding in particular may have occurred by chance due to the short period during which the content analysis was conducted, as NWCHCA takes a particular interest in crime/public safety issues as an association.

[3] For Twitter and list-serv sources, the comments/replies are also counted in the total number of posts because of the coding scheme designated above in this chapter.

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