Methodological Appendix A: Survey Methodology

I. Survey Questions

1. Do you live in Columbia Heights?

  • Yes
  • No. I live in ________________.

2. If yes, how long have you lived in Columbia Heights? ___________________

3. How often do you vote in local elections?

  • I am not registered to vote in the District of Columbia.
  • Never
  • Sometimes – if they involve local issues that matter to me
  • Sometimes – if I am also voting in a national election
  • Often
  • Always

4. How often do you attend Advisory Neighborhood Committee (ANC) or civic association meetings?

  • Never
  • Sometimes – if they are discussing affect local issues that matter to me
  • Often
  • Always

5. Which ANC or civic association meetings do you attend?

  • North Columbia Heights Civic Association
  • South Columbia Heights Civic Association
  • Pleasant Plains Civic Association
  • ANC-1A
  • ANC-1B
  • Other(s) ____________________________________
  • I do not attend any ANC or civic association meetings.

6. Which community organizations (eg, religious communities, social or political organizations, business associations, etc.) do you belong to or contribute to in Columbia Heights? Please list below.

7. What kind of activities do you participate in at these organizations?

  • Political
  • Cultural
  • Religious/spiritual
  • Service/volunteering
  • Professional
  • Mentoring
  • Artistic
  • Other_________________________

8. How often would you say you attend a meeting or event for the groups you listed in #6?

  • Once a year
  • Between 2 and 10 times a year
  • Once a month
  • Every two weeks
  • Once a week
  • More than once a week

9. Do you hold a leadership role or title in any of the groups you named above?

  • Yes
  • No

10. How involved would you say you are in the Columbia Heights community?

  • Not involved at all
  • Somewhat involved
  • Very involved

11. How much do you trust your local government?

  • I do not trust the local government.
  • I trust the local government somewhat.
  • I strongly trust the local government.

12. Where do you find news and information about Columbia Heights? Check all that apply.

  • Print newspaper
  • Online news website or blog
  • Television
  • Radio
  • E-mail list-serv, Yahoo! Group, or Google Group
  • Twitter
  • Facebook or other social networking site
  • None of the above

13. Please list your top 3 sources (specific media outlets, such as CNN.com) for news and information about Columbia Heights.

_________________              ___________________            ________________

14. Which of the following blogs or websites do you turn to for local news or information? Check all that apply.

  • “Prince of Petworth”
  • “The Heights Life”
  • “New Columbia Heights”
  • InnerCity.org
  • TBD.com
  • WashingtonPost.com
  • DCist.com
  • Other(s)_______________________

15. Have you ever posted a comment on any of these blogs or websites?

  • Yes
  • No

16. Do you belong to/“like” any of the following Columbia Heights groups/pages on Facebook? Check all that apply.

  • “Columbia Heights, DC”
  • “North Columbia Heights Civic Association”
  • “Columbia Heights”
  • “Columbia Heights Day”
  • “Columbia Heights D.C. Moms”
  • No, I belong to none of these.
  • Don’t know
  • Don’t use Facebook
  • Other(s)___________________________

17. If yes, have you ever posted a comment to the “wall” of any of these Facebook pages?

  1. Yes
  2. No

18. Do you subscribe to any of the following Yahoo! Group e-mail list-servs?

  • columbia_heights
  • WardOneDC
  • southcolumbiaheights
  • Other(s):____________________
  • Don’t know
  • Don’t use e-mail
  • No, I subscribe to none of these.

19. Have you ever sent an e-mail to one or more of the list-servs in #18?

  • Yes
  • No

20. Do you follow any of these Twitter feeds on Columbia Heights?

  • @newcolumbiahts
  • @ColumbiaHts
  • @ColHeightsDay
  • @PoPville
  • @TheHeightsLife
  • @JimGraham_Ward1
  • @ourcoheigh
  • @ANC1A
  • Other(s)_________________
  • Don’t know
  • No, I follow none of these.
  • Don’t use Twitter

21. Do you use online media coverage of Columbia Heights to do any of the following?

Yes No
To stay informed about the community
As entertainment or a leisure activity
To give me something to talk about with others
To connect with or meet others, online or offline
To seek out specific information on local politics
To seek out specific information on crime
To seek out specific information on local events
To seek out specific information on traffic/transportation
To seek out specific information on the weather
To seek out specific information on local businesses
To seek out specific information on sports
To seek out specific information on arts and entertainment
To seek out specific information on local restaurants
To seek out specific information on jobs
To seek out specific information on real estate
To seek out specific information on education/schools
To seek out specific information on health or social services

22. What is your primary reason for following online media coverage of Columbia Heights. Check only one.

To stay informed about the community
As entertainment or a leisure activity
To give me something to talk about with others
To connect with or meet others, online or offline
To seek out specific information on local politics
To seek out specific information on crime
To seek out specific information on local events
To seek out specific information on traffic/transportation
To seek out specific information on the weather
To seek out specific information on local businesses
To seek out specific information on sports
To seek out specific information on arts and entertainment
To seek out specific information on local restaurants
To seek out specific information on jobs
To seek out specific information on real estate
To seek out specific information on education/schools
To seek out specific information on health or social services

23. Do you feel you have access to adequate news about Columbia Heights through online media?

  • Yes
  • No

24. What kind of Internet access do you have at home?

  • Dial-up
  • DSL
  • Mobile (i.e., through phone or other mobile device)
  • High-speed broadband
  • Don’t know
  • I don’t have Internet access at home.

25. Please indicate your gender.

  • Male
  • Female

26. Please indicate your race.

  • White – non-Hispanic
  • White – Hispanic/Latino
  • Asian/Pacific Islander
  • American Indian
  • Black/African-American
  • Other _________

27. Please indicate your age__________________________

28. Please indicate the highest level of education you have completed.

  • Some high school
  • High school diploma
  • Some college
  • Associate’s degree
  • Bachelor’s degree
  • Master’s degree
  • Doctorate

II. Meetings Attended

Surveys were distributed at the following meetings:

ANC 1A Monthly Meeting
Harriet Tubman Elementary School
3101 13th Street NW
Washington, DC 20010
February 9, 2011 (7 p.m.)

ANC 1B Monthly Meeting
Frank D. Reeves Municipal Center
2000 14th Street NW
Washington, DC 20009
February 3, 2011 (7 p.m.)

ANC 1B03 and MPD PSA 304 Monthly Meeting
Christopher Price House
1301 Belmont St NW
Washington, DC 20009
February 2, 2011 (7 p.m.)

Northwest Columbia Heights Community Association Community Public Forum
St. Stephen and the Incarnation Episcopal Church
1525 Newton Street NW
Washington, DC 20010
February 15, 2011 (6:30 p.m.)

Pleasant Plains Civic Association Meeting
Banneker Community Center
2500 Georgia Avenue NW
Washington, DC 20001
February 12, 2011 (12 p.m.)

III. Online Survey Distribution

Online surveys hosted on SurveyMonkey.com were distributed to direct responds to four unique collector hyperlinks. Each hyperlink was sent to the following sites:

1. For blogs: https://www.surveymonkey.com/s/columbiaheightsblogs

  • Dan Silverman, Prince of Petworth (not posted to the blog)
  • Andrew Wiseman, New Columbia Heights (Collector URL #3 was posted to blog on Feb. 16, 2011, along with my message sent to a list-serv)
  • Editors, The Heights Life (not posted to the blog)

2. For Facebook: https://www.surveymonkey.com/s/columbiaheightsFB

3. For list-servs: https://www.surveymonkey.com/s/columbiaheightslistservs

4. For personal connections: https://www.surveymonkey.com/s/columbiaheightsmedia

  • Via the Twitter account for @karahadge
  • To list-serv for Communication, Culture, and Technology graduate program at Georgetown University
  • To a selection of personal acquaintances who live in or near Columbia Heights

IV. Selected Variables: Construction and Frequencies

Table A.1: Contributors variable

Contributors = Comment + CommentFB + EmailLS
Frequency Percent
.00 126 39.0%
1.00 131 40.6%
2.00 58 18.0%
3.00 8 2.5%
Total 323
System Missing 84

Table A.2: Followers variable

Followers = Online + FBNews + TwitterNews + ListServNews + PoP + NewCH + TBD + DCist + HeightsLife + InnerCity + OtherNews + LikeCHDC + LikeCH+ LikeCHD + LikeCHMom + LikeNCHCA + OtherFB + col_hts + WardOneDC + southcolhts+ OtherListServ + Twit_newch + Twit_CHDay + Twit_heightslife + Twit_ourch + Twit_CH+ Twit_PoP + Twit_Graham + Twit_ANC1A + OtherTwit
Frequency Percent
Follow no hyperlocal media 89 21.9%
Follow less than 5 hyperlocal media sources 94 23.1%
Follow 5 to 10 hyperlocal media sources 188 46.2%
Follow more than 10 hyperlocal media sources 36 8.8%
Total 407

Table A.3: Hyperlocal media users variable

Hyperlocal media users= Followers + Contributors
Frequency Percent
.00 9 2.8%
1.00 65 20.1%
2.00 76 23.5%
3.00 93 28.8%
4.00 60 18.6%
5.00 15 4.6%
6.00 5 1.5%
Total 323
System Missing 84

Table A.4: Community Engagement variable

Community Engagement = AttendANC + AttendCHANC + AttendOrgs + HowInvolved
Frequency Percent
Less engaged 82 53.6%
More engaged 71 46.4%
Total 153
System Missing 254

Table A.5: Attend Columbia Heights ANC/Civic Associations

AttendCHANC = NCHCA+SCHCA+PPCA+ANC1A+ANC1B+OtherANC
Frequency Percent
Do not attend ANC or civic association meetings in Columbia Heights 295 72.5%
Attend 1 Columbia Heights civic association or ANC 70 17.2%
Attend 2 Columbia Heights civic associations or ANCs 25 6.1%
Attend 3 Columbia Heights civic associations or ANCs 14 3.4%
Attend 4 Columbia Heights civic associations or ANCs 2 0.5%
Attend 6 Columbia Heights civic associations or ANCs 1 0.2%
Total 407

Table A.6: Residence in Columbia Heights (“Do you live in Columbia Heights?”)

Frequency Percent
Yes 302 78.9%
No 81 21.1%
Total 383
System Missing 24

Table A.7: Length of residence in Columbia Heights variable

Frequency Percent
One year or less 104 33.4%
1 to 3 years 79 25.4%
3 to 10 years 101 32.5%
10 years or more 27 8.7%
Total 311
System Missing 96

Table A.8: Internet access variable

Frequency Percent
Do not have Internet at home 11 4.0%
Dial-up 2 0.7%
DSL 73 26.6%
Mobile 5 1.8%
High-speed broadband 183 66.8%
Total 274
System Missing 133

Table A.9: Highest level of education variable

Frequency Percent
Some high school 1 0.3%
High school diploma 4 1.3%
Some college 10 3.2%
Associate’s degree 2 0.6%
Bachelor’s degree 153 48.3%
Master’s degree 116 36.6%
Doctorate 31 9.8%
Total 317
System Missing 90

V. Cross-tabulation Results: Hyperlocal Media Use and Length of Residence

Table A.10: % Hyperlocal media users by length of residence in Columbia Heights

Number of hyperlocal media sources used
Years lived in Columbia Heights 0 1 2 3 4 5 6
<1 1.1% 27.0% 28.1% 30.3% 11.2% 2.2% 0%
1 – 3 0% 15.5% 29.6% 33.8% 19.7% 1.4% 0%
3 – 10 2.4% 14.5% 18.1% 32.5% 20.5% 7.2% 4.8%
10+ 12.5% 12.5% 4.2% 4.2% 50% 12.5% 4.2%
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