Sep 06 2008

US Internet Users Who Vote Say That Traditional Media is Still Most Effective in Election Campaigns

by at 10:38 pm

According to a recent survey1 of US internet users who vote (age 18+), conducted in May 2008 by the E-Voter Institute and HCD Research, old media is still most effective in election campaigns.

More respondents believed that traditional media tools like television or cable ads (63%), debates (57%), direct mail (31%), newspaper ads (29%), radio ads (26%) and billboards (20%) were effective than new media tools like official websites (51%), online ads (25%), e-mail (22%), webcasts (20%) and text-messaging (5%). Even though 39% of the respondents considered word-of-mouth to be effective, fewer respondents thought that social media tools like independent blog posts (16%), social networking sites (15%) or viral videos (14%) were effective. Continue Reading »

No responses yet | Categories: 2008-09 Fellows,Gaurav Mishra,Mobile,Social Change,Social Media | Tags: , , , , , , , ,

Sep 06 2008

Why Are Brazilians More Concerned About Online Privacy and Security Than Indians?

by at 9:41 pm

Here are some highlights from a survey conducted by research firm Synovate amongst 13,000 respondents aged 18-65 in Brazil, Bulgaria, Canada, France, Germany, India, Indonesia, Japan, the Netherlands, Poland, Russia, Serbia, Slovakia, South Africa, Taiwan, the United Arab Emirates (UAE) and the US (via eMarketer) —

– Only 42% of the respondents knew about social networking, even though a higher percentage of younger respondents were aware of social networking.

– Only 26% of the respondents were members of any social network. Some markets (like India) seemed to favor multiple memberships and some seemed to stick to one or two major ones.

– 51% of the respondents expressed concerns about privacy and security issues online. Brazilians (79%) and Americans (69%) were most concerned about such issues while Indians (19%) were the least concerned. Amongst members of social networking sites, only 26% were comfortable giving out personal details. Indians (57%) were amongst those most comfortable sharing personal details while Brazilians (23%) and Americans (30%) were amongst those least comfortable. Continue Reading »

2 responses so far | Categories: 2008-09 Fellows,Brazil,Culture,Gaurav Mishra,India,Social Media | Tags: , , , , , , , , , , ,

Sep 06 2008

Mobile Social Networking Users Consume More Mobile Content Than Average Mobile Subscribers

by at 3:59 pm

Over two online surveys of mobile subscribers (1005 respondents in Nov ’07) and mobile social networking users (514 respondents in Jun ’08), ABI Research (PDF)1 has found that mobile social networking users are younger (18-30), more likely to own a smart phone and more likely to consume mobile content than average mobile subscribers (see spreadsheet) —

Continue Reading »

No responses yet | Categories: 2008-09 Fellows,Access,Gaurav Mishra,Mobile,Social Media | Tags: , , , , , , , , , , , , , , , ,