Sep 27 2008

The Marketer Who Understood Social Media

by at 4:40 pm

Before I became the marketer who went off consumption, I was the marketer who understood social media.

Over the last two years, I have been fortunate to be included in conversations around social media thought and practice in India in multiple roles — as a traditional marketer who understood social media, as a blogger who wrote about social media, as an early adopter of new social media platforms, and as a connector of social media thinkers and practitioners. I think that I was able to play the last three roles primarily because of my first role. Much of my legitimacy as a thinker/ blogger and most of the connections I was able to make were rooted in my role as the custodian of a big brand that was engaging with the social media space in a meaningful way.

Over the last few months, my focus has moved away from social media marketing to other use cases of social media in developing countries, especially the use of social media for social change. As I explained in the introductory episode of my fellowship podcast, my research really lies at the intersection of three worlds that (surprisingly) don’t really understand each other — the web 2.0 world, the technology policy world, and the ICT4D world — and also borrows heavily from cultural studies.

It’s not surprising that even as my background as the marketer who understood social media biases my user-centric approach to the research, it hardly lends me any legitimacy in any of these three worlds. Continue Reading »

2 responses so far | Categories: 2008-09 Fellows,Gaurav Mishra,Social Change,Social Media | Tags: , , , , , , ,

Sep 26 2008

A Framework to Think About Using Technology for Doing Good

by at 2:35 am

I was part of the audience at the Web 2.0 Expo in New York last week when Tim O’ Reilly gave an inspiring keynote on using technology to solve real world problems —

Since then, I have heard many people talk about using technology for doing good in conferences and meetups (Microsoft’s ICT4D Conference, Social Media Club DC, NetSquared DC).

I find it frustrating that people talk about using technology for doing good without any distinctions regarding either the nature of the technology or the purpose for which it is being used. Therefore, I have developed a framework to think about using technology for doing good. I understand that ‘technology’ is a very broad term, and I’m only talking about communications technology here.

A Framework to Think About Using Technology for Doing Good

Continue Reading »

No responses yet | Categories: 2008-09 Fellows,Gaurav Mishra,Social Change,Social Media | Tags: , , , , , , , , , , , , , ,

Sep 09 2008

Register for Microsoft’s ICT for Development Conference in Washington DC

by at 6:21 pm

I believe that the most powerful application of social media is to help citizens self-organize themselves into virtual communities to work towards social change. In BRIC countries, where mobile penetration is much higher than PC penetration, such communities will need to be designed in an “access agnostic” manner, which means that the content/ community exists in the “cloud” and can be accessed by multiple mediums including websites, RSS feeds, voice portals and even text messages.

Microsoft's ICT for Development Conference

So, when I attend Microsoft’s ICT for Development Conference (see agenda) in Washington DC on September 22-23 2008, I’ll be interested to find out if development agency leaders, private sector practitioners, non-profits and activists share my enthusiasm for the use of social media for social change. Continue Reading »

One response so far | Categories: 2008-09 Fellows,Gaurav Mishra,Social Change,Social Media | Tags: , , , , , , , , , , ,