Sep 06 2008

US Internet Users Who Vote Say That Traditional Media is Still Most Effective in Election Campaigns

by at 10:38 pm

According to a recent survey1 of US internet users who vote (age 18+), conducted in May 2008 by the E-Voter Institute and HCD Research, old media is still most effective in election campaigns.

More respondents believed that traditional media tools like television or cable ads (63%), debates (57%), direct mail (31%), newspaper ads (29%), radio ads (26%) and billboards (20%) were effective than new media tools like official websites (51%), online ads (25%), e-mail (22%), webcasts (20%) and text-messaging (5%). Even though 39% of the respondents considered word-of-mouth to be effective, fewer respondents thought that social media tools like independent blog posts (16%), social networking sites (15%) or viral videos (14%) were effective. Continue Reading »

No responses yet | Categories: 2008-09 Fellows,Gaurav Mishra,Mobile,Social Change,Social Media | Tags: , , , , , , , ,

Sep 06 2008

Why Are Brazilians More Concerned About Online Privacy and Security Than Indians?

by at 9:41 pm

Here are some highlights from a survey conducted by research firm Synovate amongst 13,000 respondents aged 18-65 in Brazil, Bulgaria, Canada, France, Germany, India, Indonesia, Japan, the Netherlands, Poland, Russia, Serbia, Slovakia, South Africa, Taiwan, the United Arab Emirates (UAE) and the US (via eMarketer) —

– Only 42% of the respondents knew about social networking, even though a higher percentage of younger respondents were aware of social networking.

– Only 26% of the respondents were members of any social network. Some markets (like India) seemed to favor multiple memberships and some seemed to stick to one or two major ones.

– 51% of the respondents expressed concerns about privacy and security issues online. Brazilians (79%) and Americans (69%) were most concerned about such issues while Indians (19%) were the least concerned. Amongst members of social networking sites, only 26% were comfortable giving out personal details. Indians (57%) were amongst those most comfortable sharing personal details while Brazilians (23%) and Americans (30%) were amongst those least comfortable. Continue Reading »

2 responses so far | Categories: 2008-09 Fellows,Brazil,Culture,Gaurav Mishra,India,Social Media | Tags: , , , , , , , , , , ,

Sep 06 2008

eMarketer Predicts 800 Million Mobile Social Networking Users by 2012

by at 5:23 pm

According to a recent report by eMarketer1, the worldwide mobile social networking user base will grow from 147m in 2008 to 803m in 2012 (446%) (see spreadsheet) —

Continue Reading »

No responses yet | Categories: 2008-09 Fellows,Access,BRIC,Gaurav Mishra,Mobile,Social Media | Tags: , , , , , , , , , ,

Sep 06 2008

Mobile Social Networking Users Consume More Mobile Content Than Average Mobile Subscribers

by at 3:59 pm

Over two online surveys of mobile subscribers (1005 respondents in Nov ’07) and mobile social networking users (514 respondents in Jun ’08), ABI Research (PDF)1 has found that mobile social networking users are younger (18-30), more likely to own a smart phone and more likely to consume mobile content than average mobile subscribers (see spreadsheet) —

Continue Reading »

No responses yet | Categories: 2008-09 Fellows,Access,Gaurav Mishra,Mobile,Social Media | Tags: , , , , , , , , , , , , , , , ,

Sep 05 2008

Growth in Penetration of Social Media Usage in BRIC Countries

by at 10:31 am

This post is in response to Ben’s comment on my earlier post on social media usage in BRIC countries

Something happened in 2008 specifically that led to a large increase in worldwide participation. What was it? Look at the percentages of increase from 2007 to 2008 compared to 2006 and before. Was it a maturation of blogging software?

I think different social media usage behaviors are at different maturation levels in different countries. Continue Reading »

No responses yet | Categories: 2008-09 Fellows,BRIC,Gaurav Mishra,Social Media | Tags: , , , , , , , , ,

Sep 02 2008

A Comparative Analysis of Social Media Usage in BRIC Countries

by at 5:29 pm

In this post, I have used data from Wave 3 of the Power of the People Social Media Tracker by Universal McCann (PDF/ Slideshare) 1 to do a comparative analysis of social media usage in BRIC countries (see original spreadsheets and charts).

At the top level, the total number of active internet users 2 in BRIC countries (101.2m) is higher than the number of active internet users in US (100m), even though internet penetration is a low 5.28%.

Even more surprisingly, significantly more users from BRIC countries than US engage with social media tools, both in terms of content consumption (watching online video 90.1m vs 74.2m, reading blogs 88.1m vs 60.3m, downloading podcasts 70.2m vs 29.5m, subscribing to RSS feeds 54.4m vs 18.6m) and content creation (creating blogs 60.2m vs 26.4m, creating social network profiles 68.3m vs 43.0m, uploading photos 71.2m vs 47.1m, uploading videos 57.3m vs 25.3m). Continue Reading »

5 responses so far | Categories: 2008-09 Fellows,BRIC,Gaurav Mishra,Social Media | Tags: , , , , , , , , , , , ,