Feb 18 2009

Comscore Report on Social Networking Sites in India

by at 1:27 pm

According to a Comscore report on social networking sites in India, visits to the site category increased 51 percent from the previous year to more than 19 million visitors in December 2008.

Orkut is still a strong #1 with 12.8 million visitors and a 81% growth over December 2007. Facebook is far behind with 4.0 million visitors, in spite of its impressive 150% growth. BharatStudent is a surprising #3 with 3.3 million visitors and a 88% growth.

Other international social networking sites Hi5, MySpace and LinkedIn also did well at #4, #6 and #7 with 2.0 million, 0.7 million and 0.5 million visitors and growths of 182%, 110% and 71% respectively.

The Indian social networking websites Ibibo and BigAdda, however, didn’t do well and fell down by 50% and 25% to 1.0 million and 0.4 million visitors respectively.

I’ll look at the Comscore data with suspicion because it excludes traffic from cyber cafes, an important venue for internet access in India.

Still, the data is mostly consistent with my analysis of search trends for social networking sites in India, with the exception of BharatStudent’s surprise #3 position. I knew that both Ibibo and BigAdda were struggling, in spite of refocusing on entertainment, but I thought BigAdda was struggling more. Part of the reason may be that Comscore has only released one month’s data but the traffic for Ibibo and BigAdda fluctuates based on their ad campaigns.

I expect the trend of international social networking websites gaining ground from Indian social networking websites to continue, because most Indian players in the space are mere me-too clones. As I said in my social media predictions for 2009, several Indian social networking websites will shut down in 2009, unless they reposition themselves as niche player.

Cross-posted at my personal blog.

No responses yet | Categories: 2008-09 Fellows,Gaurav Mishra,India,Social Media | Tags: , , , , , , , , ,

Oct 05 2008

Danah Boyd on Social Networking and Values

by at 10:43 pm

Danah Boyd, a digital ethnographer who was recently hired by Microsoft Research New England to study online social networks, posted a much-publicized essay last year about how she perceived there to be class divisions between the userbases of Facebook and Myspace.  This essay was entitled “Viewing American class divisions through Facebook and MySpace”.

Since part of my research is about whether different cultures and countries will use the internet differently, based on their values, rituals, and customs, it would be important for me to make sure that there indeed is a potential for people to express those key differences by selecting a different social networking site online versus others.  Some would argue that behavior online is converging on universal behavior (generally:  feedback loops, transparency, collaboration), but I think cultures will retain their identities even after buying into the online revolution. Continue Reading »

6 responses so far | Categories: 2008-09 Fellows,Ben Turner,Privacy | Tags: , , , , , , , ,

Sep 05 2008

Will We Ever See the Emergence of a Diverse, Culturally Differentiated Social Web?

by at 4:31 pm

At the Intercultural Communications & Technology blog, where I cross-posted my analysis of social media usage in BRIC countries using Geert Hofstede Cultural Dimensions1, Margarita Rayzberg and Matthew Marco have joined the conversation with some astute observations on whether a diverse, culturally differentiated social web is possible.

I love astute comments, even when I don’t agree with them, perhaps especially when I don’t agree with them. Continue Reading »

One response so far | Categories: 2008-09 Fellows,BRIC,China,Culture,Gaurav Mishra,India,Social Media | Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,