Sep 06 2008

Why Are Brazilians More Concerned About Online Privacy and Security Than Indians?

by at 9:41 pm

Here are some highlights from a survey conducted by research firm Synovate amongst 13,000 respondents aged 18-65 in Brazil, Bulgaria, Canada, France, Germany, India, Indonesia, Japan, the Netherlands, Poland, Russia, Serbia, Slovakia, South Africa, Taiwan, the United Arab Emirates (UAE) and the US (via eMarketer) —

– Only 42% of the respondents knew about social networking, even though a higher percentage of younger respondents were aware of social networking.

– Only 26% of the respondents were members of any social network. Some markets (like India) seemed to favor multiple memberships and some seemed to stick to one or two major ones.

– 51% of the respondents expressed concerns about privacy and security issues online. Brazilians (79%) and Americans (69%) were most concerned about such issues while Indians (19%) were the least concerned. Amongst members of social networking sites, only 26% were comfortable giving out personal details. Indians (57%) were amongst those most comfortable sharing personal details while Brazilians (23%) and Americans (30%) were amongst those least comfortable. Continue Reading »

2 responses so far | Categories: 2008-09 Fellows,Brazil,Culture,Gaurav Mishra,India,Social Media | Tags: , , , , , , , , , , ,

Sep 01 2008

Using Geert Hofstede Cultural Dimensions to Study Social Media Usage in BRIC Countries

by at 4:05 pm

We felt that it will be useful to start our study on the BRIC model of social media by doing a deep dive into the area of cross-cultural communication — how national cultural nuances mediate communication.

Geert Hofstede Cultural Dimensions

Perhaps the most important model to study cross-cultural communication is the one developed by Prof. Geert Hofstede 1. The Geert Hofstede framework defines national cultures using five dimensions — Power Distance (PDI), Individualism (IDV), Masculinity (MAS), Uncertainty Avoidance (UAI), and Long Term Orientation (LTO). Continue Reading »

7 responses so far | Categories: 2008-09 Fellows,Culture,Gaurav Mishra,Social Media | Tags: , , , , , ,