Veronica Villanueva

MPS in Integrated Marketing Communications
Current Position:
Full-Time Student, Community Engagement Graduate Intern at AARP
Caracas, Venezuela

How do your contributions to your program and to the SCS community overall make you a strong candidate for The Hoya Professional 30?

In 2020, our lives completely shifted because of the pandemic: SCS students had to have an at-home virtual graduate experience, which made interaction with the school and networking even more challenging.

Given these circumstances, fellow IMC student Angelica Rodriguez and I saw the opportunity to create a virtual space where students can interact and have a fun experience while learning from leading professionals. Thanks to support from faculty and program staff, we founded “Hoyas Ask Experts”: a series of interactive virtual events where students lead the discussion and get inspired by experts of different industries, who share their knowledge and give career advice. The series has had exceptional guests like Alejandro Betancourt (VP Brand Operations, Communications, and Capabilities for Latin America at Procter & Gamble) and Javier Meza (Global Chief Marketing Officer, Sparkling at The Coca-Cola Company).

With this contribution, I hope that students will gain a space where they can reinforce and discover their career paths and passions, and foster a closer sense of belonging with SCS in these challenging times. Additionally, I hope to motivate other students to replicate this series for the different programs and interests in the SCS community.

What is the best piece of career advice you’ve received?
The best career advice I have ever received comes from my parents: they have always taught me not to take things personally. For example, if you get a rejection from a job that you really wanted, or someone doesn’t like your ideas—don’t take it personally. Know your worth and know that better things are coming for you. At that moment when you’re feeling those negative feelings, take them in and transform them into something positive for you to come up with better, more creative ideas, and a better version of yourself.