If you’ve been able to follow the latest and greatest information on Social media you’ve probably heard a lot about how wonderful social media and Nonprofits go together. You know, like peanut butter and jelly. Seriously, they are a great mix because Social media can help small businesses’ and Nonprofits’ marketing budgets to stay low.
Maybe you’re tired of not knowing where to start with all of it. If you haven’t seen any Social media nonprofit blogs lately, here is one that shares great ideas on how to boost your social media presence at a low cost by Brad Aronson, http://www.bradaronson.com/22-high-impact-low-cost-social-media-opportunities-for-nonprofits/.
You probably would love to find the extra time and money to take courses in Social media platforms like Facebook, Twitter, Blogging and even Search Engine Optimization (SEO). But you are still helping your Nonprofit organization by keeping your newsletter, events and fundraising going. How can you possibly do it all? And where can you possibly begin?
Here are Three Educational Websites you can use as tools to get you started or to upgrade your education about various social media platforms.
Each has a FREE component to them so you don’t have to put money into something that you aren’t going to like unless you become interested in learning more. You may be familiar with at least one of these, but have you given them all a test drive?
Take a look at the amount of courses available here at http://www.lynda.com. This is the most robust of the three educational sites that I am mentioning. It offers Tens of Thousands of instructional videos. You can start building on your social media skills and then dabble in graphics if you’d like. Or, you can take a course on time management. Lynda.com allows you to look into other business courses too. They are really great about updating information. The latest Facebook training course is titled “Up and Running with Facebook,” taught by Justin Seeley. It was uploaded September 2012. You can become a member for a monthly fee but non-members can sample thousands of training tutorials for FREE. You can sign up for a FREE trial too. So check it out!
YouTube is taking an active role in online education. They have a whole channel dedicated to all kinds of courses and lectures. You can check it out here at http://www.youtube.com/education. But if you are interested in seeking a certain social media platform, I suggest just go to the regular site http://www.youtube.com and type in “How to use Twitter” for example. You may even find some of the Lynda.com courses posted here. I’ve found video courses on WordPress and Google’s Blogger to name a few. Some videos are from everyday users but many times there are some really great instructors or experts. So if you haven’t used YouTube like this before give it a try. All the videos here are FREE.
And now here is my last recommendation, Grovo. Watch their information video at www.grovo.com. This educational site has a quick learning feel about it. It breaks a course into segments that last only a few minutes. When you are done viewing a segment, they give you a quiz of no more then two questions.
On the Grovo site, I’ve done courses on LinkedIn and Google Drive. Most of the intro courses are FREE. Of course, if you were interested in getting more in-depth training you have to join their premium package. All the information is great but one downfall is I signed up using my Facebook account. Now when I log in they always want me to add my friends to my classrooms. It’s an interesting concept but if you just want the information you have to ignore the prompts.
Grovo also has a special section containing lecture videos by successful people in different fields. I recently watched a 16-minute video on viral branding by Greg Rivera, founder of Mishka, a designer t-shirt company. Sometimes, it’s interesting to learn how others are doing business in their fields. If you are interested, here is a YouTube link to the Rivera video because to access the Grovo link you probably have to be signed up at Grovo. The link is http://www.youtube.com/watch?v=0qeMIrYwXqw.
Each site has something different to offer. If you want to go the FREE route you can start with a basic course at Grovo. Once done, see if Lynda.com has more in-depth information then check with YouTube. Even if you can’t do the premium packages, there is enough information between the three educational sites to not be in the dark about the various Social media platforms. So now you can put these tools in your nonprofit toolbox and build better projects.
About the Author:
Lisa Borges is a student in Georgetown University’s Master of Professional Studies in Public Relations and Corporate Communications program. She has worked with various forms of media for the last twenty years to include service as a Navy photographer supporting public relations for the Chief of Naval Information. You can find Lisa on LinkedIn.