Storytelling will be the number one business skill of the next 5 years? Yep! According to Ira Glass, “Great stories happen to those who can tell them.” “78 percent of CMO’s think content is the future of marketing.” Storytelling is where you can display key insight into your organization. Storytelling is quick, powerful, free, natural, persuasive, entertaining, moving and memorable.
Stories and the art of storytelling can play a major role in promoting your organization. Not all organizations understand the importance of developing their story or stories or learning to tell stories in ways that render lasting impact. You can increase your ability to fundraise by leaps and bounds if you knew how to convey what you do and what you need through storytelling!
This webinar will assist you in developing stories from within your organizations’ successes, failures and histories. You will learn “how-to” define and develop your organizational messaging in the form of a story. You will learn to identify the building blocks needed to craft your stories to achieve word-of-mouth and grassroots success in our digital age.
Stories have beginnings, middles and ends. Stories ebb and flow, they contain our context that comes from our struggle and failures and moves toward our climax or point at which CHANGE occurs then they guide us to success and ACTION. Stories have cross cultural themes and evoke emotions that reach beyond boarders and language barriers.
In this webinar you will learn:
- How to gather story elements – you will be provided with a checklist of items to gather before telling or writing your story. Gathered together, these elements will help you craft good stories.
- Why a story’s audience matters – you will learn how to keep your audience in mind while crafting your story. We will do this by examining a number of audience types and stories directed to each.
- What a story can be beyond simply writing – stories are often told through a variety of mediums. These may include music, photography or a mixture of audio visual elements. We will briefly examine the value of incorporating these within your storytelling.
The human brain is wired to understand stories more than memorize facts and figures. We learn by engagement and that is what a story does. It engages an individual and can move them to action. Your supporters are waiting for you to engage them with your storytelling.
Lee Towns is currently working on Capitol Hill in Washington, D.C., a graduate student in the PR and Corporate Communications department at Georgetown University’s School of Continuing Studies as well as a Storytelling Research Fellow at the Center for Social Impact Communications (CSIC) managed by Georgetown University. You can connect with her via www.linkedin.com/in/leetowns.