week: 11: digital and new media

In the readings for this week: this particular quote stood out to me: “…For users who only interact with media content through application software, the ‘properties’ of digital media are defined by the particular software as opposed to solely being contained in the actual content (i.e., inside digital files)” (5). I definitely agree with Manovich’s point. We experience digital media through the mediums and formats through which it is presented to us. Following the example given, one would experience an image differently if it was presented in iPhoto, on Facebook, in Microsoft Paint, etc. Cellular technology is an excellent example of Manovich’s point. Apple’s iOS can be used as a case study to exemplify this phenomenon.

Photos can be experienced through Apple’s camera application, or via any of the other other phone applications available for download in the App Store. Many devices support advanced camera apps that give users the functionality to: adjust black and white clipping, add a vignette, adjust green and magenta tint, alter exposure, adjust color temperature, and remove blemishes and other imperfections: features that go beyond the basic cropping and border capabilities of the past. One can argue that the invisible structure giving foundation to these apps is Adobe Photoshop. Photo application developers are giving modern day users with varying levels of photographic and editing ability the opportunity to mimic software of professional-grade functionality on smartphone and tablet devices.

Another example of media accessed via smartphone/tablet mediums is music: particularly with video applications such as YouTube and Vimeo, users are subject to the same play/pause/fast-forward/rewind buttons popular on cassette players in the past.

I found this quote:

“Over time, the culture’s construction of the medium is inevitably subverted, as new communication technologies emerge to the fore. Users are confronted with the problem of multiple representation, and challenged to consider why “one medium might offer a more appropriate representation than another” (Bonnett)

to be particularly relevant to questions of social media today: many marketers are constantly re-evaluating which mediums are best for them to reach their desired audience. This quote is representative of Bolter and Grusin’s theories on media: user experience does change how we perceive media. With the development of technology, small business owners and marketers will be especially attuned to how new mediums affect media: the content they produce for consumption and sharing.