Vittoria Somaschini
This week was really about exploring varying pop artists for me, as I had had exposure to the big names like Wesselemann, Warhol, and Leitchenstien, however I was not familiar with some of the other names in pop art, which is why I chose to look at the work of Edward Ruscha. He is most recognized for his typography paintings that express concepts. in 1962, His work was featured in “New Paintings of Common Objects” at the Pasadena Art Museum along side other big name pop artists and has since been grouped together as a pop artist. Ruscha worked with photography, painting, typography, writings, and film. He is known for using a multitude of media in his art such as, “gunpowder and painted and printed with foodstuffs and with a variety of organic substances such as blood and the medicine Pepto-Bismol” (MoMA).
Unlike his contemporaries, Ruscha did not appropriate the works of classical artists to make social commentary and challenge preexisting conventions about art. He instead made social commentary by using text and two highly recognizable signs: Standard gasoline, and Hollywood.
The Standard gasoline painting is easily Ruscha’s most recognizable work and it offers a picture of classic Americana, as there were Standard gas stations all along Route 66. In the vein of pop art as commercial art, Ruscha used the Standard gas station painting to create a variety of screen prints and it became “one of the first fine-art applications of this commercial process that combines differently colored inks” (MoMA).
Much like the Standard gas station image, Ruscha similarly played with the Hollywood sign. It first appeared in 1968 as a drawing with charcoal and has since
had many reincarnations. According to Alloway, “Pop Art deals with material that already exists as signs: photographs, brand goods, comics, that is to say, with pre-coded material”(Alloway). The Hollywood sign is both a physical sign but when unpacked it is also a semiotic sign that carries pop cultural and historical meaning, particularly as Hollywood can be hailed as the Mecca of pop culture.
Works Cited
Alloway, Lawrence. “Popular Culture and Pop Art,” Studio International, July-August 1969: 17-21.
“Edward Ruscha. Hollywood Study #8. (1968).” MoMA.org. Web.
“Edward Ruscha. Standard Station (1966).” MoMA.org. Web.
“Edward Ruscha.” Wikipedia. Wikimedia Foundation, 14 Oct. 2013. Web.
Honnef, Klaus, and Uta Grosenick. Pop Art. Köln: Taschen, 2004. Print.