Ethical Implications of Advertising and Big Data

Ethical Implications of Advertising and Big Data

By Proma Huq and Deborah Oliveros

 

Talking points of the group presentation

  • Introduction
  • Video
  • AWS and overarching implications
  • How does this influence activity/who is privy to the data
  • Decision making due to surveillance
  • Interpretations and consequences
  • Implications of targeted marketing with case studies
  • Closing arguments

Presentation slides here

 

References: