Working through Michael Hyatt’s PLATFORM
Over the next few weeks I’ll be working my way through Michael J. Hyatt’s book Platform: Get Noticed in a Noisy World and blogging about it here. In the past we have used Get Known Before the Book Deal, a fine book but sometimes too general for our needs since it speaks to all authors at all levels, and it discusses all types of books.
Our faculty authors already generally have credentials and credibility. It’s more a matter of developing a message that the media can use, and proactively establishing relationships as a public intellectual with much to say to the world on certain topics. I don’t know if Platform is the book for us or not, but this will be a chance to find out.